Top 10 Budget-Friendly CRM Tools Every Small Business Should Know in 2025

With fierce competition in the small business arena, it is important for companies to keep customer relationships in order, without breaking the bank. It is crucial to have a Customer Relationship Management (CRM) that tracks interactions, manages leads, and increases sales. But CRMs can be expensive. Thankfully, there are a handful of affordable solutions that can cater to the needs of small businesses. This guide examines the best 10 low-cost CRM solutions for 2025 to assist you in reaching an informed decision.

1. HubSpot CRM

Overview: HubSpot CRM is renowned for its user-friendly interface and comprehensive free plan. It offers essential features suitable for startups and growing businesses.(Lark)

Key Features:

Contact and lead management
Email tracking and templates
Sales pipeline visualization
Integration with popular tools like Gmail and Outlook(Lark)

Pricing: Free plan available; premium plans start at \$45/month.(Lark)

Ideal For: Businesses seeking a scalable CRM with a generous free tier.

2. Zoho CRM

Overview: Zoho CRM offers a suite of features designed for small to medium-sized businesses, focusing on sales automation and analytics.(TechRadar)

Key Features:

Lead and contact management
Workflow automation
Real-time analytics and reporting
Mobile app support(Lark, signeasy.com)

Pricing: Free for up to 3 users; paid plans start at \$14/user/month.

Ideal For: Businesses looking for customizable workflows and detailed analytics.

3. Freshsales by Freshworks

Overview: Freshsales is a CRM solution that combines sales automation with AI-based insights, streamlining the sales process.

Key Features:

AI-powered lead scoring
Email and phone integration
Visual sales pipeline
Customizable dashboards(TechRadar)

Pricing: Free for up to 3 users; paid plans start at \$15/user/month.(Kamar Dagang AS)

Ideal For: Sales teams aiming for automation and AI-driven insights.(TechRadar)

4. Pipedrive

Overview: Pipedrive focuses on sales pipeline management, offering a visual and intuitive interface to track deals and activities.(Kamar Dagang AS)

Key Features:

Customizable pipelines
Email integration
Activity reminders
Reporting and analytics(TechRadar, cxtoday.com)

Pricing: Plans start at \$14.90/user/month.(signeasy.com)

Ideal For: Sales-driven teams needing a straightforward pipeline management tool.

5. Bitrix24

Overview: Bitrix24 offers a comprehensive suite combining CRM, project management, and collaboration tools, suitable for businesses seeking an all-in-one solution.(TechRadar)

Key Features:

Lead and contact management
Task and project management
Communication tools (chat, video calls)
Document management(Reddit)

Pricing: Free plan available; paid plans start at \$39/month for up to 5 users.

Ideal For: Businesses looking for integrated CRM and collaboration tools.

6. Agile CRM

Overview: Agile CRM integrates sales, marketing, and service automation in a single platform, enhancing customer engagement.

Key Features:

Contact management
Email marketing
Web engagement tools
Helpdesk automation(signeasy.com)

Pricing: Free for up to 10 users; paid plans start at \$8.99/user/month.(Recruiters LineUp)

Ideal For: Small businesses seeking a unified platform for sales and marketing.(New York Post)

7. Insightly

Overview: Insightly combines CRM with project management, offering a holistic view of customer interactions and project timelines.

Key Features:

Lead and opportunity management
Project tracking
Email integration
Custom dashboards(TechRadar, TechRadar, TechRadar, Lark)

Pricing: Plans start at \$29/user/month.(Recruiters LineUp)

Ideal For: Businesses needing CRM with integrated project management capabilities.(Lark)

8. Capsule CRM

Overview: Capsule CRM offers a simple yet effective solution for managing contacts and sales pipelines, ideal for small teams.

Key Features:

Contact and task management
Sales tracking
Customizable fields
Integration with popular apps like G Suite and Mailchimp(signeasy.com, YouTube, Expert Market)

Pricing: Free for up to 2 users; paid plans start at \$18/user/month.

Ideal For: Small teams seeking a straightforward CRM solution.

9. Streak CRM

Overview: Streak CRM integrates directly with Gmail, allowing users to manage leads and pipelines within their inbox.

Key Features:

Email tracking
Pipeline management
Mail merge
Collaboration tools(Lark, signeasy.com, TechRadar)

Pricing: Free plan available; paid plans start at \$15/user/month.

Ideal For: Businesses heavily reliant on Gmail for communication.

10. Apptivo

Overview: Apptivo offers a customizable CRM solution with a range of business apps, catering to various operational needs.(Forbes)

Key Features:

Lead and contact management
Project management
Invoicing and billing
Email campaigns(New York Post, The Australian, Expert Market)

Pricing: Free plan available; paid plans start at \$8/user/month.

Ideal For: Businesses seeking a customizable CRM with additional business tools.

Picking the right CRM is vital for any small business which wants to improve customer relationship without burning a hole in its pocket. The tools we have mentioned have different set of features depending upon the type of business, so the point is that, even if you are on bit of a budget, there is still a CRM tool that is right for you. Leveraging AI, data analytics and automation with your CRM strategy as technology evolves will help further improve efficiency and growth.