What is CRM (Customer Relationship Management)?
CRM is a system that helps businesses manage all interactions with customers and prospects to improve relationships, streamline processes, and drive growth. Let's define CRM CRM stands for customer relationship management, a system for managing all your company's interactions with current and potential customers. The goal is simple: improving relationships to grow your business. CRM technology helps companies stay connected with customers, streamlining processes, and increasing profitability. When people talk about CRM, they're usually referring to a CRM system: software that helps track every interaction you have with a prospect or customer. This can include sales calls, customer service interactions, marketing emails, and more. CRM tools can unify customer and company data from multiple sources and even use artificial intelligence (AI) to better manage relationships throughout the customer lifecycle, spanning departments like marketing, sales, e-commerce, and customer ser...